13 - We are Always Out in Front of Risk

~ We are Always out in Front of Risk ~

We can no longer advise from behind. Too long has our profession struggled from this position. And, when we are caught up, we can no longer be content to just run along with our business. We must also operate from a future position, thinking ahead of where our Universe is going, while not forgetting the past and present. The greatest value we add is that which is oriented in the future. But again, all three time orientations (past, present, future) are necessary considerations to come to the best advice and outcome. Thus we must constantly transcend time by maintaining and exercising our activities based on the past, present and future of our Universe in order to properly fulfill our role.

The future is where we will anchor our position for the greatest value. We must race ahead, and never look back. The world races on faster than ever, and it’s at the lead where the opportunity for valuable influence and innovation is greatest. We recognize this challenge, and rise to it and the rewards it reaps. When we fall behind we are distraught with discomfort, and we should be. When we have consistently established ourselves in this future position, we know we’ve arrived at the pinnacle of our profession, Oracles of risk.

It’s the place of the great unknown. It’s the place where new thinking and new creation is born. It’s uncomfortable, it’s fun, it’s challenging, and it’s incredibly rewarding. To be ahead, to think from and about the unknown, to reason about what can go wrong, to bring those ideas to the table, places us on the leading edge of value and innovation.

We love being in the future position. Where we once felt our business had an insurmountable lead on us, we now blaze the trail and our endurance is inexhaustible. But we must remember, that this position requires us to be experts of our business in the past, and the present, or we risk flying blind.